Appenzeller Bier
The DROPS Loyalty Program
Direct and personalized customer communication
Goals
- Acquire new customers, independent of the sales channel.
- Strengthen customer loyalty with exclusive "money-can't-buy" offers and experiences (VIP Shop).
- Digital customer card with its own "currency" (DROPS).
- Personalized customer communication via push notifications (no email required).
Try it yourself
Imagine you’ve just purchased a fresh 10-pack of Quöllfrisch Hell. As you open the packaging, you discover a valuable QR code inside—fully loaded with fresh DROPS. Simply scan it—no app download needed!
But don't be disappointed—someone might have already claimed the DROPS from this QR code! 😊
All homepage content is fully customizable by Appenzeller Bier. Once you’ve successfully registered, you’ll have access to your personal wallet, including the DropShop and digital customer card.
Platform
- Mobile-first smartphone application: "magnet.hub"
- Secure hosting in Switzerland
- No app download required
- Full content control by Appenzeller Bier
Features
- The Appenzeller AI Chatbot:
- Enhances customer support efficiency
- Provides instant information
- Acts as a digital sales assistant
- The Appenzeller Game "Happy Beer"
- DROPS Digital Customer Card:
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- Collect, gift, and shop with DROPS
- Seamless integration into gastronomy and events
Onboarding & Customer Interaction
Getting started is easy—just scan a QR code with your camera (no app required).
Different integration options are available based on your goals:
- On the product or packaging (open): Every QR code is uniquely linked to a specific product (EAN) for success tracking.
- Inside the packaging (hidden): Each QR code has a unique identity and value (DROPS).
- Physical card ("customer card")
- On advertisements (open): Each ad is uniquely tracked for performance measurement.
- At the POS (open): Every promotional item is individually identified for success tracking.
- On marketing materials (open): Each promotional asset is uniquely tracked for analytics.
Customers can interact with the loyalty program in various ways:
- Through any of the onboarding methods mentioned above
- By opening the Appenzeller Bier icon on their smartphone
- Via links from official Appenzeller Bier social media channels
- Through push notifications (Appenzeller Bier campaigns)
Impressions
